Citation Photo Support Increases Revenues by Reducing Appeals
You are not alone! Almost all parking organizations accept that a significant percentage of all parking
citations will be reduced or dismissed, resulting in lost revenue to the operation budget.
vCitePlus’ citation management platform significantly reduces appeals by allowing parking officers to
digitally write a citation, take multiple pictures of the infraction, tag its GPS location, and then securely
transmit it via the cellular network to the Internet. Photo support offers irrefutable proof and validates the
infraction thereby protecting parking revenue. You can argue with staff but you can not argue with a picture
of your vehicle parked in front of a fire hydrant!
The cited motorist is directed to the organizations secure web-site where they can view their citation with
its associated photo documentation. Once reviewed most motorists realize they are caught “red-handed”
and pay the ticket immediately. Should the motorist persist, an on-line appeal may be completed which is
reviewed and resolved by staff on-line. Decisions can be made fairly and quickly without motorist drama.
In a yearlong case study of a city that issued 18,000 citations electronic appeals represented less than
10% of all issued citations. Less than 1% of all tickets were dismissed and less than 2.3% were reduced in
some way. Photo documentation also minimized the overall reduction amounts and on-line appeals
expedited the citation process allowing staff to focus on other more pressing priorities. Revenue increased
41% year over year creating an unexpected but much appreciated budget overage of $160K for the first 7
months of the year.
To learn more about vCitePlus, to see a web demonstration, or receive a proposal, contact a sales
representative or call 801-810-2904.
High Tech Parking
Learn how vCitePlus increases
Are more than 10% of your citations dismissed or reduced?
Do unsupported citations result in excessive appeals and lost revenue?
Are staff burdened by adjudicating citations unnecessarily?
Do parking officers spend more time defending citations than issuing new ones?